McConnell's Irish Whisky Showcase | Belfast Whiskey Week 2023
There are homecomings, and then there are homecomings. When McConnell's Irish Whisky took up residence in the Duke of York on Saturday 22nd October 2023, it wasn't simply another showcase on the Belfast Whiskey Week calendar — it was a brand walking back into its own story, in the city that wrote it. Five drams, a cocktail welcome, and the promise of something not yet released to the world: this was an evening that carried real weight.
About This Event
Looking Back
The Duke of York has its own seanchas — that deep-grained sense of accumulated memory that certain Belfast rooms simply possess. Its narrow walls and low light have absorbed a century of conversation, and on this particular Saturday evening in 2023, they absorbed something else entirely: the warm, grain-rich perfume of uisce beatha being poured with genuine pride. McConnell's had chosen their venue well. There's a fitness to the pairing — a whisky brand with roots running back to 1776, reuniting with a pub that knows how to hold a story without making a show of it.
Guests arrived to a welcome cocktail that did exactly what a good entry drink should: it settled the room, sharpened anticipation, and signalled that the team had thought carefully about the full arc of the evening. The nibbles that followed were similarly well-judged — not a distraction, but a complement, designed to open rather than compete with the whiskies ahead. It was hospitality in the older sense of the word, the kind that comes from knowing your audience rather than performing at them.
The five drams that formed the heart of the evening moved through McConnell's range with the confidence of a brand that has found its footing. McConnell's Irish Whisky is a label with serious ambition underpinning its accessible character — a blend that reaches toward the classic Belfast style, smooth and approachable without ever feeling thin. But it was the two special pours that stopped the room. One was an autumn release still weeks away from the public at the time, offered here as a kind of trust between brand and festival-goer — a glimpse behind the curtain, timed deliberately to coincide with the opening of the J&J McConnell's Distillery and Visitor Centre at Crumlin Road Gaol. That detail mattered. The old Gaol sits heavy with the history of this city's divided past, and to plant a distillery within it is an act of reclamation — turning a place of confinement into one of craft and welcome. For those in the room who understood that context, the preview pour carried an extra resonance that no tasting note could quite capture.
Evenings like this one don't exist in isolation. BWW2023 was rich with events that asked serious questions of Irish and wider whiskey culture — from the thought-provoking Indie Bottlers: Can We Expect Better? panel, which challenged the industry on transparency and quality, to the deeply local pride of the Glens of Antrim Distillery Showcase, where Ulster's landscape spoke through its spirit. McConnell's sat naturally within that conversation — a brand reconnecting with its tír, its place, at precisely the moment Belfast's whiskey revival was gathering genuine momentum.
By nine o'clock, when the evening drew to a close and the last of the Duke of York's warm light spilled out onto Commercial Court, there was a particular quality to the crowd departing — not the loose, hazy satisfaction of a night simply enjoyed, but something more purposeful. People had learned something. They had tasted a future that hadn't yet been announced. And they had shared a few hours with a brand that is, unapologetically and with real dúchas, coming home. Sláinte mhaith to McConnell's for giving Belfast Whiskey Week 2023 one of its most memorable evenings.
The Venue
McConnell's Distillery — Distillery. Custom House Street, Belfast
Historic distillery bringing traditional Irish whiskey making back to Belfast.
More from Belfast Whiskey Week
- 9: Glens of Antrim Distillery: Showcase
- 16: Whyte & Mackay: From Island to Highland
- 29: Indie Bottlers: Can We Expect Better?
- 40: Tasmanian Tasting: (1/4) Killara, Belgrove, McHendry & Spring Bay
- 41: Blaiseadh Uisce Bheatha Gaeilge amháin á labhairt I nGaelige
- 44: Tasmanian Tasting: (2/4) Hobart, Launceston, Transportation Whiskey & Hunter Island
Explore the full programme on the Belfast Whiskey Week Whiskey Map.
Event Gallery
