Belfast One BID: 7th Belfast Whiskey Week reveals 100 events across the city

Belfast One represents over 600 businesses across the city centre and its coverage of the festival reflects something Belfast Whiskey Week has worked hard to build: recognition that the festival isn't just a series of whiskey events, but a meaningful driver of footfall, hospitality spend and visitor numbers across the city centre during what would otherwise be a quieter late-July week.

The piece runs through the festival's seventh-year programme in detail — 100 events across nine days, in partnership with more than 40 brands and distilleries — and emphasises the citywide nature of the programme. "Belfast Whiskey Week celebrates whiskey and Belfast's deep-rooted history and connection in the production of whiskey spanning centuries."

The festival's accessibility is a recurring theme: "Designed to cater for a wide range of festival goers, there are events across a variety of levels including introduction, intermediate and masterclass, through various experiences that will appeal to both whiskey enthusiasts and novices."

Belfast One's coverage notes the festival's "community-led initiative" identity, driven by Belfast Whiskey Club enthusiasts. Paul Kane's quote from the piece captures the festival's intent: "We are proud to reveal the programme for the 7th Belfast Whiskey Week, Ireland's largest whiskey festival. We are pleased to play our part in creating an annual event for those with an interest and taste for all things whiskey, as well as creating conversations with audiences new to whiskey or who have considered it not for them."

For city centre businesses — bars, restaurants, hotels, retailers — the festival is a meaningful week in their year. Each visitor who flies in for Belfast Whiskey Week brings spend across multiple sectors: accommodation, meals, transport, retail. Belfast One's coverage helps frame the festival in those terms for the city's business community, which in turn supports more partnerships, more venues and more reach in future years.

BID coverage like this is also important for the festival's institutional standing. Being covered by the city centre's business representative body marks Belfast Whiskey Week as a permanent fixture in the city's economic calendar, not just a cultural event.

Read the full piece: Belfast One — 7th Belfast Whiskey Week Reveals 100 Events & Experiences Across The City