LoveBelfast Named Media Partner for the 7th Belfast Whiskey Week

"Belfast is raising a glass once again as Belfast Whiskey Week returns for its 7th year from 18th – 26th July, and this year it's bigger, bolder, and brimming with flavour. With over 100 events planned across 9 action-packed days, the festival promises to deliver an unmatched celebration of whiskey culture – and LoveBelfast is proud to be the official media partner for this extraordinary event."

LoveBelfast has covered Belfast Whiskey Week consistently since the festival's early years. The 2025 media partnership formalises a relationship that has built organically over multiple festival editions — and gives the festival a dedicated digital home for ongoing coverage throughout the year, not just the week itself.

The piece frames the festival's 2025 ambition: "As Ireland's largest whiskey festival, Belfast Whiskey Week 2025 will spotlight the city's rich distilling heritage, its vibrant hospitality scene, and the passionate people behind the barrels. From seasoned whiskey aficionados to curious first-timers, there's something for everyone with over 40 distilleries and brands participating across a series of tastings, tours, music gigs, cocktail takeovers, food pairings, and more."

The piece highlights the closing weekend's flagship events: the Whiskey Expo at St Comgall's, and the Irish Whiskey Industry Awards at the Ulster Reform Club. It also lists the partner venues for 2025 — The Duke of York, Maddens, Angel & 2 Bibles, The John Hewitt, Common Market, The Deer's Head, and many more.

Backing from Dillon Bass and The Creationists is acknowledged, alongside support from key partners Echlinville Distillery, The Friend at Hand, and Belfast Hidden Tours.

For a festival that has grown through trusted local relationships rather than expensive advertising, having LoveBelfast as a formal media partner matters. LoveBelfast reaches an engaged Belfast-resident and Belfast-visitor audience that overlaps almost perfectly with the festival's target market — and the partnership sets up a consistent flow of coverage throughout 2025 and beyond.

Read the full announcement: LoveBelfast — Named Media Partner for the 7th Belfast Whiskey Week