Watch: Robin Elliott Tonight — Paul Kane on Belfast Whiskey Week 2024

"Belfast Whiskey Week is back from 19th to 27th July and Paul Kane talks us through some of this years' highlights."

The video captures Paul talking about the sixth Belfast Whiskey Week's programme — 100 events across nine days, in partnership with more than 40 brands and distilleries. The 2024 edition was the festival's first since both Titanic Distillers and McConnell's had opened their working Belfast distilleries, which gave the festival a new dimension: visitors could now tour multiple working distilleries within Belfast city itself, rather than only travelling out to County Down or County Antrim.

Robin Elliott Tonight is a Northern Ireland video interview format that has covered local culture, business and events. The Paul Kane interview reaches the kind of NI audience — engaged with what's happening locally, but not necessarily already deep into whiskey culture — that the festival has consistently worked to bring in.

The 2024 festival closed with the Irish Whiskey Industry Awards at Queen's University's Great Hall — a grand venue that lifted the awards' profile considerably. The combination of the awards' venue, the festival's expanded distillery options, and the city's growing whiskey infrastructure made 2024 a turning-point year for what Belfast Whiskey Week represented.

Video interviews like this one help the festival reach audiences who don't read trade press or whiskey blogs. They put a human face on what could otherwise feel like a list of events — and Paul Kane's ability to speak passionately and clearly about the festival's purpose, in a short video format, has been one of the festival's most consistent communication strengths.

Watch the full interview: Robin Elliott Tonight — Belfast Whiskey Week 2024