Tourism Ireland: Mellow moments await at Belfast Whiskey Week

The release frames the festival within Ireland's wider whiskey story: "There are many opportunities to do just that at Belfast Whiskey Week (July 18–26, 2025), a celebration of whiskey heritage, craftsmanship, tradition, innovation and, of course, the exceptionally smooth taste that Irish whiskey is known for."

Tourism Ireland's involvement signals something the festival has been working toward for years — recognition as a meaningful driver of international tourism to Northern Ireland, alongside more established attractions like the Giant's Causeway and Titanic Belfast.

The release highlights the breadth of the 2025 offering. While Irish whiskey, and specifically the new range of Belfast whiskeys that have emerged over the last decade, features strongly, the festival also welcomes Japanese and Tasmanian brands. The walking tours offer the chance "to dander about Belfast in search of good craic and good whiskey," with food and entertaining stories about the city's whiskey heritage built in.

Tourism Ireland's piece points international readers toward Belfast's distilleries — Titanic and McConnell's within the city — and then the wider Northern Ireland circuit: Copeland, Echlinville, Hinch and Killowen. For visitors considering a trip during the festival, the message is clear: Belfast becomes the base camp for a whole region of distilling.

The closing observation captures something the festival has always tried to communicate to first-time attendees: "Whiskey lovers will tell you that the art of drinking whiskey is to sip and savour. It's a drink to linger over, to honour the centuries-old traditions behind every drop and the time taken to age the spirit to perfection."

Tourism Ireland press releases reach travel media, journalists and tourism trade partners across the United States, Britain, mainland Europe and further afield. Each one is a marker of where the festival sits in the country's international tourism conversation.

Read the full release: Tourism Ireland — Mellow moments await at Belfast Whiskey Week