Discover Northern Ireland: Belfast Whiskey Week destination listing

The Discover NI guide covers the festival in detail: the 2025 Whiskey Expo at St Comgall's, 40+ brands in attendance, 10ml tasting samples from every stand, guided city tours and heritage experiences led by Conor Owens from Belfast Hidden Tours and Marty McAuley from Irish Whiskey Review.

The piece highlights the festival's most distinctive experiences: "dramatic events like Labyrinth Ball, Dungeons & Drams, Whiskey Sensorium workshops and cocktail takeovers" alongside "fine-dining and collaborative pairings with local bars (e.g. Duke of York, John Hewitt), plus sensory and food-whiskey matching events."

Critically, the Discover NI listing provides clear pricing for prospective attendees — Day passes at £100, Expo tickets at £30 for the afternoon session and £35 for the evening session, with a clear note that some events may sell out and early booking is recommended.

The festival's origin story is included: "Founded in 2019 by Belfast Whiskey Club enthusiasts led by Paul Kane, the event aims to revive Belfast's long-held whiskey heritage, spotlighting the city's distilling legacy."

Tourism NI's involvement places Belfast Whiskey Week alongside Northern Ireland's other major destination events — visible to visitors researching the country's offer and weighing up which weeks to plan a trip around. For a festival that has worked to grow its international audience, being inside Tourism NI's content ecosystem is significant.

The wider relationship between Belfast Whiskey Week and Northern Ireland tourism has deepened year on year. Hotels, transport providers, distilleries and venues across the country benefit when international visitors come for the festival — and the official tourism platforms have responded by giving the festival significant visibility.

Read the full destination guide: Discover Northern Ireland — Belfast Whiskey Week